A jeweler Los Angeles
has trusted for generations.
Certified natural diamonds, custom jewelry design, expert repair & restoration, and certified appraisals — all under one roof in Sherman Oaks, at true wholesale prices.
A full-service jeweler LA has trusted for 35+ years.
J.R.’s Diamonds & Jewelry was created to fill a void — an exciting jeweler unparalleled in service and pricing, blending old-world craftsmanship with the latest technology. Our ownership traces back to the diamond mines of South Africa, giving us direct access to a vast selection of diamonds in every shape, size and quality.
35+ years family-owned
Three generations of relationships, not transactions.
Wholesale pricing
Priced from the jewelers' bible — the Rap Sheet.
GIA & EGL diamonds
The Valley's largest selection of certified natural diamonds.
Full-service jeweler
Custom design, repair, restoration and certified appraisals — all under one roof.
Heirlooms in motion.
Featured categories.
A piece designed only for you.
We specialize in custom-designed couture jewelry. Recreate an inherited heirloom, reset a family stone, or bring a fantasy piece to life — from first sketch to final polish, guided by our team in Sherman Oaks.
- 01ConversationWe listen to your story, your style, and your budget.
- 02DesignSketches and CAD renderings until the vision is right.
- 03Stone SelectionCompare certified diamonds and gemstones side by side.
- 04CraftsmanshipOur bench jewelers build the piece by hand — inspected before it ever reaches you.
- 05Final RevealThe moment we look forward to as much as you do.
Everything a great jeweler should do — under one roof.
Certified appraisals, expert repair and restoration, custom design, watch service and gold & diamond buying. If it’s fine jewelry, we handle it — start to finish, right here in Sherman Oaks.
Kind words, well earned.
“Cannot recommend JR's enough. We came in wanting a custom engagement ring, and they made the whole process easy. They even let us use our own diamond and built the setting around it beautifully. Five stars, easy.”
“J R's is the ONLY place I will ever buy jewelry. Jeff and his staff know more about diamonds than everyone else in the city combined. 50+ purchases with total confidence.”
“I will always turn to JR's for any custom jewelry I envision. Jeff's craftsmanship is truly exceptional, and the level of care and patience is something I deeply appreciated.”
Three generations of expertise.
“We not only share the diamond trade’s bible — the Rap Sheet — we share everything we know about diamonds.”
JR’s is a lovely family-owned shop with three generations of knowledge and expertise. We carry the largest selection of GIA & EGL USA certified diamonds in the San Fernando Valley, and we’re proud to be Sherman Oaks’ wholesale jewelry store.
15053 Ventura Boulevard.
Come see the jewelry in person.
Photography can only show so much. Visit our Ventura Boulevard showroom and let us walk you through the collection.