Custom Design

A piece as personal as the story behind it.

Bring us a photograph, a family stone, or an idea sketched on a napkin. We'll walk you through a five-step process and hand you back a piece that couldn't have come from anywhere else.

Custom jewelry craftsmanship
The Process

Five steps, one heirloom.

  1. 01

    Conversation

    We sit down together — in person or over the phone — and talk about what you're imagining, what you already love, and what you'd rather avoid.

  2. 02

    Design

    Our designer sketches, then produces a photorealistic CAD rendering. We refine until every proportion is right.

  3. 03

    Stone Selection

    Choose from certified diamonds and gemstones side by side. Compare in natural light and under jeweler's loupe.

  4. 04

    Craftsmanship

    Our master bench jewelers hand-build the piece — never rushed, and always inspected before it reaches you.

  5. 05

    Final Reveal

    The moment we look forward to as much as you do. And a piece that fits the story it was made for.

Customer Stories

What we’ve made together.

A grandmother's stone, a new ring

A grandmother's stone, a new ring

Elena brought us her grandmother's Old European cut. We built a new platinum setting that honors the stone's era while wearing beautifully today.

Three stones, three anniversaries

Three stones, three anniversaries

Michael commissioned a three-stone ring for his wife's 20th anniversary — a diamond for the day they met, the day they married, and today.

JR's Diamonds & Jewelry storefront on Ventura Boulevard in Sherman Oaks
Sherman Oaks

Come see the jewelry in person.

Photography can only show so much. Visit our Ventura Boulevard showroom and let us walk you through the collection.