Our Story

A family jeweler, three generations deep.

Established in 1989, J.R.'s Diamonds & Jewelry was created to fill a void in the jewelry industry — an exciting business unparalleled in service and pricing.

Inside the JR's Diamonds & Jewelry showroom in Sherman Oaks
History

Established in 1989.

J.R.’s was created with the intention of filling a void in the jewelry industry. Our aim was to build an exciting business unparalleled in service and pricing — the latest technology working in unison with old-world craftsmanship and expertise.

The ownership of J.R.’s carries three generations of experience and know-how. We provide a vast selection of diamonds in all shapes, sizes and qualities at the most competitive prices available anywhere.

We specialize in custom-designed jewelry. Whether it’s recreating an inherited heirloom or bringing a fantasy piece to life, we look forward to the opportunity to demonstrate our excellent service and superior pricing structure.

— The J.R.’s Family

Specialties

What we do, done exceptionally.

01

Jewelry & Watch Appraisals

Insurance-grade appraisals prepared in-house by our gemologists.

02

Repairs

Full-service repair on jewelry and watches — restored, not replaced.

03

Custom Jewelry Work & Designs

From napkin sketch to CAD to finished heirloom, built in our workshop.

04

Vintage Jewelry Repair

Old-world craftsmanship for pieces that deserve to be preserved, not remade.

05

Specialty Watches

We accommodate most special orders for higher-end timepieces.

06

We Buy Gold, Platinum, Jewelry & Watches

Licensed second-hand buyer — fair, transparent pricing.

07

Loose Diamonds

A large in-house inventory. Dealers come to us to fill their orders, with quick access to stones worldwide.

Master jeweler at the bench in JR's Sherman Oaks workshop
Craftsmanship

Old-world hands. New-world tools.

Every piece we make or repair passes through our own bench. Nothing is sent out, nothing is rushed. CAD renderings and precision casting sit alongside hand-engraving, milgrain and hand-setting — the way fine jewelry has always been made, brought forward.

JR's Diamonds & Jewelry storefront on Ventura Boulevard in Sherman Oaks
Sherman Oaks

Come see the jewelry in person.

Photography can only show so much. Visit our Ventura Boulevard showroom and let us walk you through the collection.